Best Local New Business
Casa Core owner Alondra Sanchez stands next to her father, who helped inspire her to start her new business.
Starting a business requires courage in any economic climate, in any location and in any month. Starting one in the Yakima Valley — where locals are loyal to the establishments they genuinely love — takes courage. And brains. And luck.
Our readers say the new local business that impressed them the most is Casa Core, a Pilates studio in west Yakima’s Glenwood Square. Casa Core was the top choice of readers.
There was a time, not long ago, when a hardworking person with a good idea, some smarts and a decent business plan could start and successfully operate a small business. It may have required a sturdy back, some helpful in-laws and the end of five-day workweeks, but you could do it.
That’s less true today. Take restaurants, for example. The Yakima Valley used to be home to many locally owned family restaurants. Some were quite successful and had passed from one generation to the next. But many of them are closed now and have been replaced with DoorDash or some plastic national chain.
So, congrats to the people behind Casa Core. You took the leap knowing how hard it would be and it seems to have paid off. Bravo.
This was a crowded field again this year, with strong reader support for Gatlin’s Breakfast & Cafe, LJ’s Authentic Seasoning, Graceful Web Studio, Homesmart Solutions and Jerry’s Pest Service.



































































